A Quick Overview: I help small to large businesses and individuals find success online.

Freelance Abilities Include:

• User-Interface Website Design
• Usability (User-Centered Design)
• Front-End Development
• JQuery Add-ons
• OsCommerce & ECommerce Sites
• CMS Tools
• SEO
• Email Marketing Design/Development and Campaigns
• SEM 
• Marketing/Collateral

• Lead user-centered designer on all websites. Full site redesign in December 2009. Created wireframes and storyboards for redesign.
• Lead designer and marketing of all sites and tools using web premium Adobe CS3 & CS4 products.
• Designer, developer & copywriter for email communications and online ad campaigns.
• Created online style guide for corporate sites.
• Coordinated and reported on all online advertising efforts.
• Led SEM & SEO efforts for 600+ recruitment web sites. Created and maintained over 30 SEM campaigns and 12 analytic dashboards.
• Knowledge & use of Hitwise demographic market share tools.
• Created and maintained online presence with social media tools for the company (Facebook, LinkedIn, Twitter, ShareIt, AddIt)
• Updates and enhancements of commercials and videos through Adobe After Affects, Premiere Pro and Brightcove Video

Portfolio samples are available per request.

• Created the User Experience Web Team. Provided art direction and user-experience guidelines for the organization.
• Managed the designers and content developer and worked with copywriters and project managers to produce sites and online tools to grow the brand.
• Built and monitored the creative and user-experience standards of all online deliverables. Deployed Google analytics and usability testing on multiple sites and tools.
• Worked closely with sales and marketing teams to promote online business and strategies.
• Continually reached and exceeded company growth goals for e-commerce division.
• Utilize and manage e-mail marketing program through 3rd party software to drive online supply business.
• Developed new processes for project tracking, site launching and maintenance schedules for increased productivity.
• Ensured a high level of usability on all sites. Worked with research teams to conduct usability studies and wireframes.
• See portfolio of sites.

• Designed and helped develop all sites, interactive tools, logos and emails for internal and external customers.
• Conducted usability studies and style guidelines for all marketing and e-commerce sites.
• A fast-paced environment with the publishing of sites on a weekly basis.

Web Designer/Developer - Brady Marketing Group
August 2000 - June 2002

• Web designer and developer. Worked on various projects including, web design, online/offline presentations, e-newsletters, interactive media, and new business presentations.
• Presented multiple site designs/strategy to outside clients. Clients included Metavante, Miller Manufacturing, Komatsu and more.

• A Designer and Art Director for 7 major cities and manager of 2 graphic production associates for this online city guide. Designed guides, features, and templates. Set style guidelines for the region. Helped with corporate branding initiatives.
• My managerial role included setting up design standards for the Midwest region and training new designers in the company.

• Photo editing: Contact freelance photographer(s) and venue(s) to set up the time and day of a shoot, process, edit, and prepare photos for the Internet. Create and manage photo contracts.
• Design: The creation of photo/graphic images for the site.
  

• 12 years of extensive experience in web standards, accessibility and design.
• 9 years experience in online marketing and branding.
• 9 years of professional networking and involvement in local organizations.
• 8 years experience creating deliverables and documents such as: project plans, wire frames, creative briefs, requirements, functional specifications
• 7 years experience providing team leadership and project management.
• 7 years experience standards based development in HTML and CSS.
• 7 years experience in information architecture and usability.
• 5 years leadership and team management experience.
• 3.5 years monitoring web traffic using in-house reporting and Google Analytics.
• 2.5 year spearheading SEO efforts and best practices on external sites.
• 2 years developing and managing SEM campaigns through Google, Bing & Yahoo.
• 2 years creating analytic dashboards and analysis of site activity.

Continued education with webinars, seminars and literature on related topics.

University of Georgia Study Abroad Program
Italy-Tuscany-Cortona
December 1998